CARLSBAD, Calif.-- Roshambo Baby, Inc., a leading manufacturer of children’s eyewear, today announced the launch of a new line of eyewear for the bespectacled kids entertainment sensation Blippi, in partnership with leading children’s entertainment company Moonbug. Blippi is a live-action program that has struck a chord with parents and kids around the world through its engaging, inspiring and accessible educational content—reaching more than half a billion average monthly views.

The new line of Blippi eyewear includes polarized sunglasses, blue light blocking “Screen Time Glasses,” and prescription glasses in three kids’ sizes: baby, toddler and big kids. Two adult sizes are also available in a matching color so the whole family can take part in the fun.

“Blippi is never without his iconic orange glasses and neither should his fans, so we are excited to unveil these new shades together with our partner Roshambo,” said Simon Philips, Senior In-House Advisor to Moonbug Entertainment. “Not only is this Blippi eyewear fun for the whole family, they were made to help children to protect their eyes by a brand that families can trust. We can't wait to see what adventures families go on with their new Blippi eyewear."

Blippi is a world-famous entertainer and educator, known for his fun blue and orange outfit with orange glasses and bowtie. In each episode, Blippi engages in fun activities, exploring museums, farms, zoos, playgrounds and countless other kid-friendly venues, and has taught millions of kids about the world around them. His appeal lies in his infectious curiosity and the way he looks at the world. In the few years since the show was first created, Blippi has become one of the most popular YouTubers worldwide, with more than 200 million views per month and billions in total views across 139 countries and over 9.9 million dedicated followers. Blippi episodes are available on YouTube, Hulu, and Amazon Video, among other platforms.

“Our new partnership with Blippi is going to be a homerun. The iconic bright orange glasses of this fun and energetic character make it a natural fit for our fast-growing eyewear brand. Blippi’s interactive educational content resonates with both children and adults, making it the perfect match for Roshambo -- a family company that makes eyewear for the entire family. We are all moms and dads here, and most of us have young kids that were already Blippi super fans, so we get the added benefit of looking like rock stars to our kids since we ‘know Blippi’ now!” said Rob Gibbons, COO of Roshambo Baby, Inc.

Roshambo Baby, Inc. CEO and Co-Founder, Scott Morris added, “Our unique bendable, flexible frame design and polarized lenses provide a safe and practical option at a reasonable price point for kids and adults wanting to look like Blippi. We are all about helping little ones learn how to protect their eyes while enjoying outdoor adventures and summertime fun...something Blippi is an expert at!”

Blippi sunglasses, screen time glasses and prescription glasses are available for purchase internationally online at www.blippiglasses.com, as well as Amazon, Blippi.com and select retailers nationwide. U.S. retail stores can also take part in this growing demand for Blippi licensed products with Roshambo’s wholesale program. They offer free Blippi retail displays with purchase, custom Blippi packaging, and free Blippi polishing sleeves with every pair of glasses. Retailers can learn more here. 

The Roshambo family owned and operated brand is focused on the safety and quality of their glasses for children, including eliminating unnecessary chemicals and paints, and ensuring unsurpassed product quality by manufacturing in Italy and assembling by hand in their San Diego, California warehouse. Their virtually unbreakable, flexible frames are injection dyed to lock the color into the material so it cannot leach out, and all logos, including the new Blippi logo, are molded into the frames instead of using paint. These Italian-made sunglasses have been laboratory tested to ensure they are free of BPA, phthalates, lead, latex, and heavy metals, among many other nasty things! They believe so strongly in the durability of the line, Roshambo even offers full damage and lens replacement guarantees for frame damage and lost or scratched lenses.

About Roshambo Baby, Inc.:

Roshambo Baby, Inc. is a San Diego family-owned sunglasses company based around the philosophy that “Little People Deserve Big People Shades”. Roshambo Baby sunglasses are proudly made in Italy and assembled in the United States. They are BPA, phthalate, lead & latex free, and are small parts tested as safe for babies. Plus, they are virtually unbreakable - the company offers a full damage and lens replacement guarantee! These polarized sunnies offer 100% UVA/B/C protection, and are available in 5 sizes ranging from baby through adult. Direct to consumer prescription glasses are also available on the website starting at only $69.

The name "ro•sham•bo" is a reference to the nostalgic game we all grew up playing, “rock, paper, scissors,” (aka ro•sham•bo). It also pays tribute to our autism support mission: special education teachers have told us that playing ro•sham•bo with children with autism can be a valuable teaching tool when they need a quiet, calming, and personal interaction with a teacher. We have autism in our family, so this has been and always will be a pillar of our business and provide a portion of all sales to autism charity.

To purchase Blippi glasses or any of Roshambo’s other sunglasses colors and styles, visit www.roshambo.com, and follow us on Instagram (@roshambobaby), Twitter (@roshambobaby) and Facebook (@roshambobaby).

About Moonbug Entertainment:

Moonbug is an award-winning global entertainment company providing values-based educational programming for children. Its popular kids lineup includes global sensations Cocomelon, Blippi, Little Baby Bum, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, Arpo and many more.

In just two years, it has become a kids programming powerhouse with a library of more than 550 hours of content, which is distributed on more than 100 platforms globally, including YouTube, Netflix, Hulu, Amazon Prime Video, Joyn, Sky and Roku. In May of 2020, Tubular Labs named Moonbug one of the leading digital kids’ entertainment companies in the world based on the total number of minutes watched worldwide.